UNMAPPED

The last time Vespa made a memorable appearance was in an Audrey Hepburn movie, or under a shiny Italian. Vespa wasn’t leveraging its modern qualities: It’s a social, fun way to get around and explore your city.

Side bar: for the print campaign, we created cities made our of paper. I have the paper cuts to prove it. 

For a test drive, people could use their smartphones as a throttle to virtually drive through cool spots in their hometown.

With Vespa Unmapped, Vespa enthusiasts can create and discover intimate tags to favorite local spots.