PLATINUM NIGHTS

We wanted people to finally stop crying a river over Justin Timberlake and give them the chance to meet him in concert. 

We had two weeks to create a scavenger hunt using his social properties. 

Each week, JT released an alert, and fans scoured the digital and real world for clues. 

From Google Street View, to hunting down local Platinum teams, fans lived up their Platinum Nights, and were rewarded with a trip to see Britney’s former boo in the flesh.