CALL OF DUTY: MISSION ZERO

To support their latest game drop, we turned COD’s followers into heroes, giving them control of their own mission.

In a choose-your-own-adventure living entirely on Instagram, we tagged photos with actions versus people. Selecting between 2 actions, users were taken to a unique profile which continued the adventure, and ultimately decided the life - or death - of the character.

If you feel like watching a video that makes you feel exactly like you’re in a Mad Max movie, except not at all, check it: