THE GIFT

What if a gift came with a choice: Keep it for yourself, or pass it on to a friend? 

We began by asking people around the world to register for a mystery gift that came with a choice. 

They had one minute to decide whether they should keep it, or pass it along to a friend on Facebook. 

So were people holiday scrooges or did they channel their inner Santa? Although lot of people chose to keep their gifts, tens of thousands of people chose to give, paying the holiday spirit forward.

Here’s a teaser we made for it, starring actress Alice Eve:

"So, will you give The Gift?"